Research on Corporate Gifts, Business and Promotional Giftsresearch on Corporate Gifts, Samples of Corporate Gifts Used as Incentives

Promotional products work well as employee awards and incentives. Awards and incentive programs can improve performance and motivate employees to increase sales, reduce accidents, boost productivity and give customers better service. In a study, 1500 people were asked at random their opinions regarding employee awards and incentives.

F I N D I N G S

Survey recipients were asked to rate how most employees feel about awards and incentives. The TRUE statements are those with which respondents agreed; the FALSE statements are those with which they disagreed.

TRUE

FALSE

Employees like awards and incentives.

Employees are motivated to win the awards.

Employees work hard to win the awards.

Employees encourage each other to work
toward awards and incentives.

Employees are not interested in the awards or incentives, so the program has no impact on their behavior.

Employees do not believe they have a chance to win an award or incentive, so they don't even try.

Survey respondents also listed the reasons they believe award and incentive programs sometimes fail. The top two reasons for program failure cited were:

Employees are not involved in the planning process; only managers plan the program.
Employees lose interest in programs because they are not given timely feedback/rewards.

This indicates that effective employee award and incentive programs will feature high employee involvement during the development of the program and timely feedback to employees during the contest.

Real World Success Story

Objective:
To motivate truckers to drive safely and complete their log books correctly.

Strategy & Execution:
Drivers at a trucking company’s two terminals in different areas of the country had a dubious perfect record: none had ever completed a month without at least one breach of safety or had ever correctly completed their log books.

Imprinted merchandise was used in an incentive program to improve safety performance. The items selected were high-quality, embroidered clothing intended to stimulate a positive competitive spirit with which to earn the merchandise.

Eighty driving hours without a nicked fender or traffic ticket earned employees a polo shirt and hat embroidered with the company logo. Continued safe performance was rewarded with a highly-desired embroidered black jacket. By driving safely and by correctly completing their log books, drivers could also win watches with the corporate logo.

Results:
Fifteen percent of the drivers qualified monthly for the awards, and the company's insurance premiums dropped by $250,000.

(c) 2008 Franklin Awards
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