Research on Corporate Gifts, Business and Promotional Giftsresearch on Corporate Gifts, Samples of Corporate Gifts Used as Incentives

In two separate studies, researchers tested whether promotional products would outperform coupons in the area of repeat business and sales. Researchers found that customers who received promotional products, on average:

return sooner,
return more frequently, and
spend more money

than customers who receive only coupons.

F I N D I N G S

Study One - Food Delivery Service

Customers who received promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotion.
Customers who received promotional products also averaged up to 18% more orders than those receiving coupons and up to 13% more than those who received nothing.
In summary, customers who received promotional products reordered more quickly and ordered more often that those who received no promotional products.

Study Two - Dry Cleaner

Over an eight-month period, new customers who received promotional products spent 27% more than those who received coupons, and 139% more than those who received only a welcome letter.

Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to patronize the dry cleaner in each of the eight months studied.

In summary, new customers who received promotional products spent more and were more regular customers than those who did not receive promotional products.

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