Building an Image Anderson Trucking Service

Strategy and Execution:
This seven-month mailing promotion focused on transportation problems and offered a solution - using the company's services - for 2,500 business accounts who were currently using competing trucking services. For example, one month featured a letter opener and a presentation folder asking people to "open up" to their services.

Each of the following months used the same theme and a corresponding specialty item was mailed with the company name imprinted. For example, when problems cause "headaches," the company sent an imprinted packet of aspirin with their number to call instead.

Results: It was reported that the promotion generated 53 customer responses for additional trucking loads, which resulted in increased revenue of approximately $1 million.

(c) 2008 Franklin Awards
Every effort has been made to include correct information - in the event of an error, correct factory information prevails. Items may be subject to a 5% overrun or underrun, and charged accordingly. Setup and/or other fees may apply; shipping not included - please contact us for detailed information or a freight quote. Logos featured in sample photos do not imply endorsement. Research and industry information used with permission (c) PPAI.

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