Educate an Audience

Strategy and Execution:
This banana importer wanted to educate decision-makers involved in the transportation and selling of bananas about appearance and spoilage. An imprinted clipboard featuring a banana color chart - with 7 colors from green to yellow with brown spots - included simple descriptions about what each color means. The clipboard was chosen because of its usefulness, and the imprint on the clip included the importer's name and phone number. The gift was distributed personally to the target audience of 200 banana ripeners who actually purchase the fruit, and purchasing and produce department personnel at 200 chain stores.

Results:
The educational aspect of the promotion was a success - it was reported that chain stores requested additional clipboards for training programs and retail personnel gifts.

(c) 2008 Franklin Awards
Every effort has been made to include correct information - in the event of an error, correct factory information prevails. Items may be subject to a 5% overrun or underrun, and charged accordingly. Setup and/or other fees may apply; shipping not included - please contact us for detailed information or a freight quote. Logos featured in sample photos do not imply endorsement. Research and industry information used with permission (c) PPAI.

^{Contemporary Sculpture for
Corporate, Public and Private Collections.}