Strategy and Execution:
The cost of blood platelets could be reduced at this hospital by increasing the number of blood donations. To encourage donations, a campaign slogan was chosen and distributed along with information to all hospital staff, volunteers, and family and friends of patients needing platelets.  They were told they would receive a gift each time they donated platelets, with a gift of greater value each time they returned. The imprinted items were lapel pins, t-shirts, tote bags, mugs, beach towels and sweatshirts. In addition, birthday greeting cards went to each person who donated, with a poem about the gift of life produced on a refrigerator magnet.

Results:
It was reported that 802 units of platelet donations were received, an increase of 347% from the previous year. Since the hospital did not have to purchase these units, a savings of $215,000 was realized.

Strategy and Execution:
Planning for the city's anniversary observance began 18 months before and featured ways to involve most residents. City officials worked to enlist corporate sponsors and develop commemorative products to sell, which would pay for aspects of the anniversary celebration. Local retailers could buy and display window decals; a Tricentennial Golf Tournament was staged, with each of the 18 holes assigned an historic name and made available to a sponsor for a donation. Wearables from t-shirts to caps and glassware with the tricentennial logo and drawings of historic sites helped raise funds. Cloisonne' lapel pins were presented to city personnel, with some to be sold as collectors' items at the birthday event.

Results:
The original goals were surpassed - $100,000 was raised, and it was reported that 20,000 - 30,000 people were expected for the birthday celebration, "largely attributable to the outstanding planning, promotion and products provided," said the mayor.