Improve Client and Customer Relations

Strategy and Execution:
To showcase the client's products for medical emergency rooms, a campaign theme was created and targeted to decision-making nurses. Buttons, note pads, pens and other gifts were sent over a year's time. For example, in order to get the "full scoop" about the client's available products, recipients received mugs with packaged gourmet coffees. The campaign ended with an imprinted sticky note pad accompanied by a survey.

Results:
It was reported that product sales jumped 20% over the previous year's sales and the client's division won the "Top Performer Award."

(c) 2008 Franklin Awards
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