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Motivate Employees
Class: Internal Promotion
Objective: To award employees for submitting information which would assist in increasing sales.
Strategy and Execution:
A Sherlock Holmes theme was developed to inspire 550 full-time
and 300 flextime employees to submit "clues" about the company's customers and
competitors. Banners and posters announced the program roll-out, and buttons with Holmes graphics (hat, pipe and
magnifying glass) were distributed along with theme-imprinted stickers
to
use on envelopes when submitting information. Those submitting one clue received
post-it pads reading "From the desk of a Certified Bloodhound" and an
award certificate. For 10 clues, an imprinted Dr. Watson coffee mug was
awarded at an employee meeting, and a desk plaque with a
magnifier was presented for 25 clues.
Results:
The campaign spokesperson noted that 100 employees
submitted one or more "clues" for a total of 400 submissions.
