Motivate Salespeople

Strategy and Execution:
For seven months, 1300 sales people worldwide were sent specialty gifts accompanied by related poems to remind them of the benefits of doubling their quotas of computer software and qualifying for the client's elite sales club. Kicking off the promotion was a pair of sunglasses carrying out the promotion theme about rising sales and the setting sun. Lip balm on a string, cup koozies, thermometers and suntan lotion were other promotional products used. Winners arriving in Bermuda received snack packs and fun packs containing a jacket, visor and other gifts.

Results:
It was reported 26 percent of the sales force had sales 100 percent above quota.

(c) 2008 Franklin Awards
Every effort has been made to include correct information - in the event of an error, correct factory information prevails. Items may be subject to an overrun or underrun of up to 10%, and charged accordingly. Setup and/or other fees may apply; shipping not included - please contact us for detailed information or a freight quote. Logos featured in sample photos do not imply endorsement. Research and industry information used with permission (c) PPAI.

^{Contemporary Sculpture for
Corporate, Public and Private Collections.}