Open New Accounts

Strategy and Execution:
Since fear is one reason many people do not go to the dentist, a recruiting campaign adopted a lighthearted, dinasaur-relaxing-at-the-dentist theme, i.e. Relaxasaurus. A magnet direct mailer offered a free logo t-shirt when a new patient came to their first appointment, or for a referral by existing patients.

Results:
The client reported that goals were exceeded with 20 new clients as a result of the promotion. It was also noted that a major news station did a feature story.

(c) 2008 Franklin Awards
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