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Promote Safety
Class: Internal Promotion
Objective: To prevent injuries on the job, achieve 30% reduction in claims and $300,000 in paid-out losses.
Strategy and Execution:
The safety campaign theme tied in with the agricultural nature of the client.
The kickoff event involved buttons which - worn daily - entitled
accident-free employees to take part in prize drawings. More than 20 other
products were utilized, ranging from hard hat decals and key tags
to quarterly safety recognition awards such as embroidered stadium blankets
and radios. Also used in the promotion were imprinted sports bottles,
mugs, sweatshirts and lunch coolers. Bi-lingual
imprinting on products ensured all employees knew all aspects of the campaign
and the potential rewards.
Results:
"One hundred percent of the 600-plus employees participated. At
the end of the first four quarters, a 67% decrease in recordable claims was
achieved," said an official, which was an all-time record.
