Use Sales Aids for Lead Generation

Strategy and Execution:
The five top distributors of this manufacturer's heavy equipment loaders submitted names of prospects for this three-part mailing. One mailing included a 5x7 rosewood picture frame to "get the picture" on the company's quality products. No imprint on the frame made it useable for home or office. Other items included a stopwatch and weather instruments, both products used often in this industry.

Results:
It was reported that six new clients were obtained, resulting in over $1 million in new revenue.

(c) 2008 Franklin Awards
Every effort has been made to include correct information - in the event of an error, correct factory information prevails. Items may be subject to a 5% overrun or underrun, and charged accordingly. Setup and/or other fees may apply; shipping not included - please contact us for detailed information or a freight quote. Logos featured in sample photos do not imply endorsement. Research and industry information used with permission (c) PPAI.

^{Contemporary Sculpture for
Corporate, Public and Private Collections.}