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Stimulate Sales Meetings
Class:
Internal Promotion
Objective:
To reinforce annual objectives for 200 officers and managers.
Strategy and Execution:
As a keepsake of its year-end/what's ahead management meeting, a
leather portfolio was customized with a handheld calculator with
a slogan about team, attitude and vision. The firm's logo was debossed on
the front cover of the portfolio.
Results:
Normally, the gift product would be distributed at the end of the
meeting. The client was so pleased with the design, distribution was moved up to
kick off the event.
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