Promotional Product Ideas and Case Studies
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Get Promoted!

According to a researched study, Promotional Products Work!  76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful. Promotional products are the only medium that can engage all five senses. Customers may see, hear, touch, smell, or even taste them, as in the case of our delicious food gifts and promotional candy. Plus, promotional products are easily affordable; yet their impression is long-lasting and readily measurable. Make promotional products an integral part of your marketing plan and watch clients grab onto your message. Promotional products can: • Increase referrals • Improve return business • Drive traffic to your tradeshow booth • Improve response rates on direct mail campaigns • Improve employee morale, and much more! Here are a few examples - backed up by industry research - of how promotional products can help your business:

Secure Repeat Business
Improve Employee Performance and Morale
Increase Direct Mail Response Rates
Increase Trade Show Booth Traffic and Recall
Boost Effectiveness of Advertising Campaigns
Gain Customer Referrals
Stimulate Customer Goodwill
Activate Inactive Accounts
Balance Product Mix
Build an Image
Commemorate or Recognize
Develop Trade Show Traffic
Educate an Audience
Encourage Attendance/Involvement
Improve Client/Customer Relations
Increase Consumer Sales
Introduce New Services/Products
Motivate Customers through Premiums
Motivate Employees
Motivate Salespeople/Sales Department Employees
Move Products at the Dealer Level
Name Change
Open New Accounts
Promote Branch Opening
Promote New Facilities
Promote Safety
Stimulate Sales Meetings
Use Sales Aids for Lead Generation

(c) 2009 Franklin Awards
Every effort has been made to include correct information - in the event of an error, correct factory information prevails. Items may be subject to an overrun or underrun of up to 10%, and charged accordingly. Setup and/or other fees may apply; shipping not included - please contact us for detailed information or a freight quote. Logos featured in sample photos do not imply endorsement. Research and industry information used with permission (c) PPAI. 

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